Coach Lisa WadeAustin, TX
AI-forward business & fitness coach
20 years in design & tech. Texas Masters Boxing Champion. Now I help you build a business that runs smoothly and a body that feels strong.
Choose your path
AI business and fitness coaching with Coach Lisa
The Well-Run Business
Get up to 20 hours a week back with an AI team that handles the busywork
An 8-week live cohort for solopreneurs. Customize 7 AI employees for research, content, sales, bookkeeping and more, and leave with a 90-day action plan and a 1-year revenue forecast.
20 years in design & tech · Former corporate UX leader · M.S. in Information Architecture & UX Design
Explore The Well-Run Business →
VIP Fitness Coaching
Feel strong and in control of your body again, even in perimenopause
Online 1-on-1 coaching for busy women over 40. Get a workout plan built around your joints and schedule, nutrition guidance for fat loss without starving yourself, and weekly calls with me, plus everything in All Access.
NASM Certified Personal Trainer · AFAA Certified Group Fitness Instructor · Texas Masters Boxing Champion
Explore VIP Fitness Coaching →AI Business Coaching
Live coaching, not another video library
- 8 live coaching sessions, with replays when life gets in the way
- Build alongside other business owners in your cohort
- Keep your 7 AI employees when the cohort ends, with no monthly fee
- $997 or a monthly payment plan, with a 14-day satisfaction guarantee
Results from my business clients
See the case studies →
"Worth every penny I spent on your course for Kate alone."
"(I loved) EVERYTHING! I've learned so much from Coach Lisa in every module, as well as listening to my cohort's challenges."
Fitness Coaching
Coaching from a person, not an app or a rotating team
- Weekly 1-on-1 calls with me, plus email between calls
- Never handed off to a rotating team of coaches
- Training I rebuilt for myself through perimenopause, now built around you
Results from my fitness clients
In 4 to 8 weeks, my clients have improved their mood and sleep, gotten visibly more toned, and lost up to 4% body fat.
"I broke down in tears at the finish line. I truly never thought I'd run again."
"My body has changed quite a bit since working with Mostly Well. I have a lot of joint issues, but I'm able to lift my kayak into my car by myself, people tell me that I look more fit, and I feel better in my clothes."
"I feel more energetic, accomplished and ready to tackle physical work in the evenings. Friends tell me they can see how fit I'm looking and that my skin is glowing. I'm loving that feedback!"
Upcoming events
Upcoming events & live workouts
Halloween Live Workout
Saturday, October 31 · 8:30 am CT
Costumes encouraged! Join Coach Lisa for a spooky-fun live strength workout, all levels welcome.
Join the workout →
The Well-Run Business, Cohort 3
Kicks off Sunday, November 22 · Doors close Thursday, November 12
An 8-week live cohort for solopreneurs and small business owners. Build an AI team that runs your marketing, sales and ops, with live sessions, templates and 7 Claude AI skills you keep. $997, or $337/month on the payment plan.
Enroll now →
Walk With Your Flock
Saturday, November 21 · 8:30–10:00 am CT
A free community walk on Austin's Turkey Creek Trail. Everyone's welcome: bring your partner, kids, friends, and your dog. Donations go to Operation Turkey.
Join the walk →Member perks
Wellness discounts from providers I trust
Mostly Well members get exclusive discounts and free sessions from wellness practitioners, including herbal medicine and acupuncture, reiki, functional nutrition, and thermography.
Stardust Wellness20% off herbs + acupuncture
Simple Prism Reiki50% off virtual reiki
Krager WellnessFree nutritional assessment
Austin Thermography10% off thermography
FAQs
Common questions
General
Who is Coach Lisa Wade?
Lisa Wade is an AI-forward business and fitness coach based in Austin, TX. She spent 20 years in design and tech, including leading a UX team, and holds an M.S. in Information Architecture and User Experience Design. She's also a NASM Certified Personal Trainer, AFAA Certified Group Fitness Instructor and Texas Masters Boxing Champion.
Is coaching online or in person?
Both programs are online, so you can join from anywhere. Mostly Well is based in Austin, TX.
How do I get started?
For fitness coaching, fill out the form on the VIP Coaching page and I'll be in touch to set up your free consultation. For business coaching, enroll in the next cohort on The Well-Run Business page.
AI business coaching
What is The Well-Run Business?
The Well-Run Business is an 8-week live cohort for solopreneurs and small business owners. You get 7 pre-built AI employees, built as Claude skills, that you customize for market research, content, design, sales, project management, accounting and events, and they're yours to keep when the cohort ends. It's $997 or $337 a month on the payment plan, with a 14-day satisfaction guarantee.
Is The Well-Run Business only for women?
No. The Well-Run Business is for any solopreneur or small business owner, whether you're building on the side of a 9-to-5 or already running an established service business.
How much time does The Well-Run Business take?
About 4 to 5 hours a week for 8 weeks, including homework. Live sessions are recorded, so you can catch up on a replay.
Do I need to be techy to join The Well-Run Business?
You need to be comfortable with Google Drive and willing to learn new software like Claude. You don't need to write or understand code.
Fitness coaching
What is VIP Coaching?
VIP Coaching is online 1-on-1 fitness coaching for busy women over 40, including women in perimenopause. It includes a personalized workout plan, custom nutrition guidance and weekly 1-on-1 coaching calls with Coach Lisa, plus everything in All Access: 65+ on-demand workouts, 30+ recipes, progress trackers, monthly live workouts and a private community. It's $247 per month.
Can I lose fat in midlife without extreme dieting?
Yes. Mostly Well programs are designed to build muscle and support fat loss while working with midlife physiology, without starvation diets.
I have arthritis or osteoporosis. Can I still train with you?
Yes, as long as your doctor has given you the green light to strength train. I've coached clients with osteoporosis who safely lifted heavier, and women with severe arthritis who built significant muscle.
Get my best ideas in your inbox
AI systems for small business owners, strength training research for midlife, and invites to my live workouts and webinars. Pick what you want to hear about, or choose both.